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Clarifying the Muddled Language of Leadership and Strategy

A Series for Those Who Are Serious about Putting Purpose to Work

February 10, 2021 • Winter Park, FL via Zoom

When the language of leadership and strategy is muddled, the costs to the business, people, and leader are unnecessarily high. Here’s why clarity matters, what it costs, and how to clarify the language so your business can thrive by putting purpose to work.

This video playlist is free to watch through February 28. Thereafter, it will be available for on a pay to play basis. Key segments are provided below along with respective viewing time in minutes.

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Introduction: What Is the Language of Leadership and Strategy?: 03:21

9 Reasons Why Purpose Is Muddled

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Reasons 1–2: 08:33

  • No Standards
  • Purpose+What?
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Reasons 3–4: 08:46

  • No Consensus for the Purpose of Business
  • Cause and Effect Flip-Flop
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Reasons 5–9: 09:06

  • Long and Forgettable
  • Platitudes
  • Jumbled
  • Purpose as Social Benefit
  • Unfinished PVMV
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The Costs of Muddle: 05:06

  • 6 Business Costs of Muddle
  • 7 People Costs of Muddle
  • 6 Costs to Your Life or Career
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How to Clarify the Language of Leadership and Strategy: 07:31

BUSINESS+PURPOSE

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