The Elevator Speech or Elevator Pitch is one of the staples of sales training and business development. But is it really effective? In this classic On-Purpose Business Minute, conventional wisdom is challenged.
In 2010, I was speaking at a leadership event with 850 successful independent health coaches. An audience member asked me, “What’s your elevator speech?”
Instinctively, I said, “I don’t believe in elevator pitches. They’re too canned and indiscriminately spewed to whoever happens to be asking the question.”
When I described the “Do Do Dialogue” the audience was intrigued and asked me lots of questions during and after the event.
Kevin W. McCarthy